As everyone before has said thier own reasons , you can see it in the print it just an H.D. THING! no matter how you try to put it into words its whats inside you when you say those words that tells the real feeling, pride? maybe. nostalgia, perhaps. but let a person tell you about thier harley and look them in the eye there you will see thier fire! I have rode rice burnners for years ,I wish I had bought a harley alot earlier in life thanI did! that said, I break out my rdking every possible chance I can !