Hey, I am currently an MBA student doing a projects on Harley Davidson and their marketing. I was hoping you could spend 5 minutes and help me by answering the survery questions below. I would greatly appreciate your input.
-DD
Harley Davidson Survey
1) How long have you been riding motorcycles in general? How long have you been riding a Harley Davidson motorcycle specifically?
---19 yrs, 2 plus yrs
2) Are you a first generation cruiser rider or did your parents or grandparents ride cruisers?
--- first genertation
3) What do you like about your Harley motorcycle? (Performance, style, price, etc)
--- style, sound, power, riding position
4) Is your motorcycle your primary means of transportation? (Or do you own a car as well?)
---no, I own car and truck
5) On average, how many miles do you ride per month?
100-500 500-1000 1000-2000 Over 2000
---500 to 1000 per month
6) Are you Male or Female?
--- male
7) What is your age range?
Less than 25 25-35 yrs old 35-50 yrs old Over 50 yrs old
--- over 50
8) What is your income range?
Under 20k a year 21-50k 51-75k 75-100 over 100 a year
---75 to 100
9) Do you belong to a Motorcycle related group? If not, would you like to be part of one?
---yes, HOG
10) Was your most recent bike purchase new or used?
---used
11) If you could change 1 thing about Harley Davidson motorcycles, what would it be?
---cost
12) Would you ever buy another type of bike? If no, why not? If yes, in what scenario?