Actually I use a variety of tools accumulated over the years...many discontinued or purchased by current companies. Most all new tools today are Made in China, so the quality will be all over the map...literally, so branding is not necessarily the yardstick to use, much less the price.
Looked in my general box and have a wide variety of tools brands & labels usually famous for their specialty designs include, Allen, Craftsman, Crecent, ChanneLock, Central, Klein, Proto, S&K, Thorsen, Xcelite. Also Home Depots & Lowes have in house brands that are not bad, but you have to be selective, use them and see if they make the grade.