ChopperDoc
Active Member
I was at one of our local dealers (I have 4 within 50 miles) the other day and when I asked the price of one of their bikes, the salesman replied that they were a "MSRP Dealership", which, at the time I thought was aburd.
I had never heard this term before, but it is evidently a dealership that will sell you any bike, on the floor or special order, at MSRP.
In the mid to late 90s, that would have ment something, but today I have found that most dealers are selling below MSRP or at the very least offering purchase incentives. One of the dealerships has what they call a dollar menu where you pick an option, such as a custom paint set, and it is only a dollar.
Back in the good old days, many dealershiips were, in addition to the wait-list, offering bikes at MSPR plus anywhere from 1 to 10K. Others just did business as usual. They had a waiting list because they had to, but added no additional charges to their quota for the year.
I was about to write-off this dealership but while riding today I started wondering if they were one of "good guys" back in the day and are still proud of the fact that they were and are a MSRP Dealership.
I was working overseas during the glory years so I don't know the history of this particular dealership, but I will do a bit of investigating before I make a judgement. If it turns out to be that they didn't take advantage of us, the buyer, back then, then we should probably support them now.
My question is, has anyone heard this term and do they know the history of the dealerships that are presenting themselves as MSRP Dealerships?
I had never heard this term before, but it is evidently a dealership that will sell you any bike, on the floor or special order, at MSRP.
In the mid to late 90s, that would have ment something, but today I have found that most dealers are selling below MSRP or at the very least offering purchase incentives. One of the dealerships has what they call a dollar menu where you pick an option, such as a custom paint set, and it is only a dollar.
Back in the good old days, many dealershiips were, in addition to the wait-list, offering bikes at MSPR plus anywhere from 1 to 10K. Others just did business as usual. They had a waiting list because they had to, but added no additional charges to their quota for the year.
I was about to write-off this dealership but while riding today I started wondering if they were one of "good guys" back in the day and are still proud of the fact that they were and are a MSRP Dealership.
I was working overseas during the glory years so I don't know the history of this particular dealership, but I will do a bit of investigating before I make a judgement. If it turns out to be that they didn't take advantage of us, the buyer, back then, then we should probably support them now.
My question is, has anyone heard this term and do they know the history of the dealerships that are presenting themselves as MSRP Dealerships?
